A car’s design is the first thing people notice, so it is important that we make cars that look good, have comfortable, high quality interiors and appeal to our customers’ tastes. Our European design studio, ED2, helps us explore new ideas to achieve those goals.
We don’t just build cars in Europe, we design them here, too, with all the Toyota quality you would expect.
Our European design centre, ED2, is located near Nice on the French Côte d’Azur and is one of just four studios we have around the world.
ED2 – that stands for European Design Development – opened in 2000 and is responsible for many different aspects of design development, including vehicle exteriors, interiors and colours, the production of models and design surveys. Its multi-national team interprets global design trends and translates them into designs that will have a direct appeal to European customers.
The studio has contributed to many notable production cars, including the original Yaris, Verso and Avensis, and it has had specific responsibility for the current Yaris model and new Toyota C-HR crossover.