Toyota leads the way to the future of mobility, enriching lives around the world with the safest and most sustainable ways of moving people. Through our commitment to quality, constant innovation, and respect for the planet, we always aim to exceed expectations, and be rewarded with a smile.
Trees are naturally strong — they're useful, long-lasting, and continue to grow for hundreds of years. Our principles are like tree-roots because everything we do is rooted in our beliefs. From there, vast and secure roots support the great tree-trunk — the strength and stability of Toyota. Branches lead to the twelve fruits of our vision, with the tree supporting everything — a metaphor for how we pull together to achieve success. And the tree flourishes in its environment; a place full of people — Toyota customers around the world.
We constantly raise our standards for dependability, reliability, and customer satisfaction.
We aim high and work together, that’s who we are.
The spirit of Kaizen means reaching higher and challenging ourselves to find a better way in everything we do, every single day.
Our attitude is to anticipate and deliver to the needs of those we serve.
Customer satisfaction is best expressed with a smile. It promotes a behavior of gratitude and appreciation in all that we do.
The power of our organization comes from the skill and diversity of our team members and business partners; solving problems and creating new ideas.
Toyota will be a frontrunner. We will seize opportunities and invest in the future.
We'll develop new forms of transportation and pursue new ways to connect technology with people.
Safety is our number one priority – for our employees and our customers. Nothing is more important.
Our goal: "Always better cars." We continually reinvent ourselves, introduce new technologies, and stay ahead of our competition.
Through the concept of monozukuri, we will create jobs, develop people, and contribute to society.